Miscellaneous publications. 1980.

ArchivalResource

University of Wisconsin--Stout. Business Dept. Miscellaneous publications.

Miscellaneous publications. 1980.

http://www.worldcat.org/oclc/11232333

Description: Publications of various studies conducted by students in marketing research classes at Stout. Included is a study of student attitudes toward media and advertising; a survey of student buying power in Menomonie, Wisconsin; and a study of the purchasing habits of Dunn County residents and their attitudes toward Menomonie businesses and professional services. These studies were sponsored by the defunct Business and Industrial Management Department which split into two departments around 1981.

1 folder (3 v.) : ill.

Robert S. Swanson Library and Learning Center